We’ve all probably all done this at some stage – visited a website to browse or purchase, within a couple of minutes they give up and leave the site because it’s not interactive! It is evident that this is happening to 70% of Australian businesses and they either fail or go under unbearable debt for those with lots of case to spare if this type of scenario happens constantly, it could lose your business a lot of custom.
A slow website loses conversions
We carried out a recent survey of 500 people across 5 countries found that 37% of online shoppers abandoned purchases when pages were too slow to load or are not found.
This means that the impact of loading and consultants who are slow implementing keywords for shoppers searching is very important when it comes to online purchasing or browsing. Matters of mere seconds can send your customers to your competitors. According to our research, we found out that customers expect a webpage to load in two seconds or less, and 40% of them abandon search if they can’t find the site on the first page of search engines.
Think if you have a website you spent 20K or 100K doesn’t mean positive news its more about your digital marketing.
Think about that – you can lose customers in less than three seconds!
KissMetrics estimates that each one-second response delay can result in a seven per cent reduction in sales conversions. For an organisations turning over $1M a year, this means that they are going make a loos of the 70K per year.
A slow website could lose search rankings
Google announcements in 2010, which page speed would start impacting on search engine rankings. In particularly if slow loading was happening continually this is why organisations need up to date agencies or consultants. This also impacts branding as customers tend to talk negative experience to their colleagues.
On the flip side, a super-fast site is next to useless if people come to it and think, “Nothing to see here!” having great relevant content that is engaging speedily. This means that the aim is to provide a site that loads quickly, and is loaded with great quality and relevant content to what customer is looking for.
A slow mobile site could lose custom
Another issue to consider. The use of mobile devices for information gathering, browsing and purchasing are becoming increasingly popular throughout the first world nations. What a slow-loading mobile site could cause people to give up and go elsewhere. Studies show that no matter how great your product is, if people cannot purchase it quickly and conveniently on their mobile devices, again you might be missing out on sales.
Tips for improving page speeds
- Use a full digital marketing agency to look into all your website needs.
- Google’s PageSpeed Insights is a good place to start. This tool provides feedback on page response times and full-page loads, and indicates where improvements need to be made. It can be used for both mobile and desktop sites.
- A webpage cache can improve performance, by temporarily storing data and enabling faster retrieval when required. Quick Cache for WordPress is an example.
- Other tips include compressing images before uploading them, and reducing the amount of audio-visual on your web pages.
So there you have it in a nutshell! Quality content is good, and fast loading pages are good, if you can do both – quality content than you will have the fruitful website.
This implication arises from having an agency or a consultant that is not up to date with what is the industry norm. A lot of organisations are looking at cheap options with SEO services where they either give their tasks to an offshore agency or freelancers. Sabeti Solutions customers previously were spending tens of thousands of dollars on SEO work with half the result that they are getting now.